BRAND STORY

My fascination with jewelry has always been rooted in its craftsmanship, beauty, and intricate design. Living in Shenzhen, the heart of China’s jewelry industry, I’ve been surrounded by the dynamic and bustling Shuibei market—the largest international jewelry wholesale hub in the country. My journey into the world of jewelry began through family, with my cousin, who has over 15 years of experience in the industry, introducing me to the art of custom jewelry design and production.

In 2021, a conversation with a client about custom jewelry pricing became a turning point, inspiring me to launch my own business. Armed with a deep understanding of jewelry manufacturing and a passion for design, I founded Blue Iris with the goal of offering unique, high-quality pieces while taking full responsibility for delivering exceptional value to my customers. Since its inception in July 2021, Blue Iris has been fueled by my love for the jewelry industry and my desire to build meaningful connections with clients.

Though my journey has been gradual, I’m proud to have carved out my own niche in this vibrant industry. I don’t claim to be a factory, nor do I promise that my silver jewelry won’t tarnish. What I do promise is transparency, quality craftsmanship, and a genuine commitment to my customers. With expertise in B2B trade processes, fluent English communication, website development, and an in-depth understanding of jewelry manufacturing, Blue Iris stands for trust, respect, and personalization.

At the heart of Blue Iris is a commitment to building long-lasting relationships with clients. My mission is to provide not only beautifully crafted, personalized jewelry but also exceptional service every step of the way. More than just creating jewelry, I aim to help people express their unique styles, sentiments, and stories through the timeless art of design. Blue Iris represents a fusion of passion, expertise, and customer care—rooted in the dynamic jewelry scene of Shenzhen.